Don't make it difficult to choose protein powder anymore! See how yeast protein can "blow up the entire internet "!

Behind the transformation of internet celebrities: a new opportunity for the protein powder market

Have you noticed the viral videos on the internet during the New Year? A spirited old man transformed the yeast protein powder jar he had eaten into a meatball artifact, and the production process went smoothly. While marveling at the creativity of the elderly, netizens have also developed a strong interest in this protein powder and are eagerly seeking the same style in the comment section. What is the unique feature of this protein powder that has been "ignited" by the elderly?
Proteins are key substances in life activities, composed of amino acids connected by peptide bonds, and are the main source of nitrogen in the human body. Among the 20 amino acids, 9 cannot be synthesized by the human body and must be obtained from the outside world. Adequate protein intake is crucial for maintaining normal body function, promoting physical recovery, and enhancing immunity for children, the elderly, postoperative rehabilitation, and individuals recovering from major illnesses during their growth and development period.
Protein powder can efficiently supplement high-quality protein and play an important role in fitness, muscle building, weight management, anti-aging, disease prevention, and other aspects. In the past, the protein powder market mainly used whey protein, soy protein, and other raw materials. But with the changes in the market and the upgrading of consumer demand, the product range continues to enrich, expanding from traditional whey protein powder to plant protein powder and mixed protein powder. Yeast protein, as a gift from natural microorganisms, has opened a new era of nutrition for people with its advantages of "high-quality protein, non GMO, vegan, and allergen free "!

Why does yeast protein "leave the circle"? Hard core strength revealed!

Yeast protein stands out in the protein powder market with its unique advantages. Taking Angel yeast protein as an example, it is a microbial protein extracted through biological fermentation technology and was approved as a new food ingredient by the National Health Commission in 2023.
The protein content of yeast protein is as high as 80%, containing 9 essential amino acids for the human body, with an absorption rate of over 90%. It has low fat and sugar content, does not contain lactose and sucrose, and also contains components such as yeast β - glucan and glutathione, which can resist oxidation, enhance immunity, regulate intestinal flora, and improve intestinal health.

Why is yeast protein a high-quality protein?

Firstly, from the perspective of protein evaluation system, it is a key tool for measuring the nutritional value of proteins, mainly conducting comprehensive evaluations from dimensions such as amino acid composition, digestion and absorption rate, and bioavailability.
PDCAAS (Digestive Adjusted Amino Acid Score) is an internationally recognized evaluation method, with a maximum score of 1.0 representing high-quality complete protein. DIAAS (Digestible Essential Amino Acid Score) is a new standard recommended by FAO in 2013, based on the digestibility of essential amino acids in the terminal ileum of proteins, and is generally considered to be more accurate in evaluation.

Research data shows that yeast proteins DIAAS and PDCAAS are much higher than plant proteins such as soybeans, wheat, and peas. PDCAAS is equivalent to whey protein, both at 1.0, proving that it is a complete protein. In terms of DIAAS, yeast protein is second only to whey protein and exhibits excellent nutritional value.

Why is yeast protein a vegan protein, non GMO, and non allergenic?

Yeast protein also has outstanding advantages in terms of raw materials and safety. It is fermented from naturally untamed yeast strains and presents the delicious taste that nature has given back to humanity for thousands of years. According to the "T/CIFST 002-2021 General Rules for Plant based Foods", plant-based foods are defined as foods made from plant materials (including algae and fungi) or their products as sources of protein, fat, etc., with or without the addition of other ingredients, through certain processes, and with quality characteristics similar to those of animal derived foods, such as texture, flavor, and morphology. Yeast protein does not use any animal products in its production and processing, fully meeting the raw material requirements of plant-based foods, providing strong support for the development of high protein and high-quality vegetarian food.
Yeast is a high protein food, and some individuals who are sensitive to high protein substances may experience discomfort, but yeast itself is not an allergen. Yeast is not listed as an allergen in any country or region. Yeast protein has been confirmed by testing institutions to have no allergenicity.